Flower Mill

Packaging Design

Art Direction

Cannabis Oriented

Video Production

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Watch Flower Mill Video

Overview

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Deliverables

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Clarity through intention
Establishing a clear art direction at the beginning of the process will make the project feel cohesive.
Usability First
No matter how aesthetically pleasing your work may be, it won’t strike a chord with the user unless it is easy to use.
Feedback Matters
User-testing is key to a quality product. Make sure to ask the right questions in order to meet the user's needs. What users think they are doing is often not what they actually do.
Think about the technical limitations while designing
The process of designing the artwork timeline was as much a technical exercise as it was a design exercise. I ended up spending a lot of time figuring out how to scroll horizontally through a CMS collection with an undefined amount items.

Role

I was the sole designer and developer of this project. I Designed it in Figma and built it with Weblfow.

Role

I was the sole designer and developer of this project. I Designed it in Figma and built it with Weblfow.

Problem

As a former architecture student, I remember struggling to find the right tutorial or application while pulling an all-nighter. I thought there has to be a way to alleviate this paintpoint.

Solution

A hand-picked database of resources so you can focus on what really matters. I've created a database to discover the best tools, methodologies, plugins, and tutorials

Inspiration

The aesthetic decisions for the app were largely subconscious, but I feel that a large part of the inspiration for this app was from Virgil Abloh's streetwear. I think all designer would benefit from looking outside of their discipline for inspiration.

I usually create a messy artboard in figma to start generating ideas about color palette, fonts, mood, etc.. I also took screenshots of several ecommerce/fashion apps, to study their ideas and design solutions.

Virgil Abloh's sneaker reconstructions immediately came to mind when thinking about what a minimalist home good ecommerce app would look like.

Prototyping

A high-fidelity prototype was generated from the wireframes and I created a prototype in Figma.

Takeaways

This was a great project for understanding in the mobile UX/UI implimentation in Figma.

My favorite part of designing this app was developing an aesthetic and brand that to reflect the stores minimalist products.

Flower Mill

Overview

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Deliverables

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Role

Role

Problem

Solution

Inspiration

Prototyping

Takeaways

Takeaways

Role

Audience

Date

Storyboarding

User Flow

Visual Identity

Typography

Colors

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